How Retail Hijacked Time and Space

It’s always Christmas

Today is September 21, 2019. According to the current calendar, it is summer. But that’s incorrect because everyone knows summer ends on Labor Day. The fashion retail calendar is not only celebrating Spring/Summer fashion week for 2020 but also Pre-Fall, which began in July.

Starbucks, which controls the passage of time, has unequivocally declared that September is AUTUMN. Unless you enjoy FOMO, get…